Apple MacBook Pro (M4, 2024) 14in 12-Core CPU 16-Core GPU 24GB 512GB Space

APPLE INTELLIGENCE. GENIUS AT WORK. Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data not even Apple. NEXT LEVEL GRAPHICS PERFORMANCE. GAME ON. Run graphics intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second generation hardware accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. GREAT POWERS COME WITH GREAT PRIVACY. Apple Intelligence is designed to protect your privacy at every step. It's integrated into the core of your Mac through on device processing. So it's aware of your personal information without collecting your personal information. WE CAN DO THIS ALL DAY. AND NIGHT. The new MacBook Pro has the longest battery life ever in a Mac up to 24 hours and supports fast charge, allowing it to charge up to 50 per cent in just 30 minutes. macOS. QUICK OFF THE MAC. Tens of thousands of apps are optimised to unlock the full capabilities of macOS from your go to productivity apps to your favourite games and hardest working pro apps. And with the M4 family of chips, these apps just soar. DISPLAY. SEE IT ALL IN A NEW LIGHT. Go from the sunniest terrace to the darkest studio with more ease than ever. The eye popping Liquid Retina XDR display offers 1,600 nits peak HDR brightness and now provides up to 1,000 nits of brightness for SDR content in bright light so you can see what's on your screen more clearly outside. In low light situations, it dims to 1 nit so you can work comfortably in darker spaces. CAMERAS, MICS AND SPEAKERS. MAKE IT A COMMAND PERFORMANCE. The 12MP Center Stage camera helps you look sharp in any light. Together with the advanced mics and speakers, it lets you take charge of the meeting from afar.